What is Sales?
Sales refer to the exchange of goods and services in return for the money. It is a process to transfer goods from manufacturer to distributor, distributor to wholesaler, wholesaler to retailer and from retailer to the consumer. The primary object of sales is to increase revenue.
Generally, to promote sales of a product or services a special discount or offers are encouraged to attract the consumer. Few activities involved in strengthening the sales are:
- Demonstration of the product
- Establishing tie-up with various companies
- Customers satisfaction
- Building contacts
Also Check: Difference between Selling and Marketing
What is Marketing?
Marketing is a process that involves research and analysing customer requirement, according to which a company manufactures a product to satisfy their need. The marketing team regularly do market research to examine the likes and dislikes of customers or a group with different tools. In other words, marketing is all about discovering human needs and satisfying them with the desired product, thus resulting in sufficient income.
Few activities that are involved in Marketing:
- Market research
- Manufacturing of product
- Promotion of product
- Advertising of the product
- Selling the product
- After sell service
- Customer satisfaction
Must Read:Â What Is Marketing Mix?
This article is ready to reckoner for all the students to learn the difference between Sales and Marketing.
The above mentioned is the concept, that is elucidated in detail about ‘Difference between Sales and Marketing’ for the Commerce students. To know more, stay tuned to BYJU’S.
| Sales | Marketing | |
| Definition | ||
| Sales is a transfer of product from the manufacturer to the customer in exchange for the money | Marketing is understanding the customers need and introducing a product | |
| Approach | ||
| Product oriented approach is followed | Customer oriented approach is followed | |
| Strategy adopted | ||
| Sales follows push strategy | Marketing adopts pull strategy | |
| Target audience | ||
| Individuals and companies | Target audience for marketing is the public in general | |
| Tenure | ||
| Short-term | Long-term | |
| Primary Objective | ||
| Influence the target audience to become buyers of the product | Identify customer requirements and make products that fulfills their requirements | |
| Scope | ||
| Scope of sales is limited only towards product selling. | Scope of marketing is varied and includes advertisement, customer support, after sales service etc. | |
| Essential skills required | ||
| Good communication and selling skills | Good analytical skills | |
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